In Estrategias pop en España, scholar Julio Pérez Manzanares presents a compelling reinterpretation of Spanish Pop Art from the 1960s through the Transition. The book explores how Spanish artists did not simply adopt mass‐media imagery as a style, but instead used Pop as a strategy to engage critically with advertising, film, consumer culture, and media in a society undergoing profound change. It analyzes movements such as Estampa Popular, Equipo Crónica, the New Artistic Behaviors, and Spanish Neo-Pop, linking them to political tensions, collective identity, and Spain's international artistic reception. For art lovers, culture scholars, and museum audiences, this volume illuminates the visual tactics by which 20th-century Spanish artists confronted mass culture.