La nueva era del kitsch offers a profound reflection on the transformation of kitsch in contemporary society. Authors Gilles Lipovetsky and Jean Serroy analyze how this phenomenon, once considered in poor taste, has become a central element of modern culture. They explore its presence in architecture, fashion, entertainment, and digital communication, highlighting its evolution into a global "neokitsch" embraced by luxury brands and financial elites. This essay provides a critical and insightful look at the civilization of excess, inviting readers to understand kitsch beyond its superficiality.