After Second World War, Christian Dior was responsible for restoring women's appetite for luxury and beauty. In 1947, Dior launched his first collection and became the emperor of fashion overnight. He was forty-two years old, and his style, the New Look, was a revolution that erased the past and established a new canon of beauty for the next decade. His dresses, simple in outline and architectural in construction, were sold in 24 countries and were as popular with the millionaires who bought them by the dozen as they were with the provincial style who copied them. In 1957 he was the first couturier to be featured on the cover of Time magazine.